NEW + BESTSELLERS

Shop the Fenty Icon reusable case – a must-have complement to our new Fenty Icon lipstick. Get this ultra-luxe lipstick holder to complete the look.

Magnetic and multifaceted. Refined and raw. Unmissable and unforgettable. Give the gift of our signature spicy floral scent made in two sizes perfect for on the go. Featuring Magnolia, vegan Musk, Bulgarian Rose Absolute, Patchouli and Tangerine for a bold, complex and one-of-a-kind fragrance.

Meet the newest member of the Gloss Bomb gang: Gloss Bomb Stackz. Coming through with three stacked layers of gloss to create one new, limited-edition iridescent periwinkle shade, Unicorn Blizzard. Don’t let your lips miss this drip.

THE BEST-CASE SCENARIO FOR AN ICON.Give it to me quick:Fenty Icon is made to be seen. The Fill and the Case were designed to work together, so pair your fave shade with this ultra-luxe case to complete your Fenty Icon Semi-Matte Refillable Lipstick.Tell me...

Our bestselling lip gloss—in a new formula that delivers an instant minty cooling effect meant to refresh and give you that juicy, wet-look shine finish.

Meet a new kind of matte. Our whipped, creamy formula hugs lips with intense color in one swipe. Plush and comfy, never dry. Try it now!

A limited-edition, vivid shimmer eyeliner with intense pigment and precise application.

Our bestselling lip gloss—in a new formula that delivers an instant minty cooling effect meant to refresh and give you that juicy, wet-look shine finish.

Get your magical looks + hair all set, with mushroom clips inspired by Smurfette.

Up your gloss ambition with this sparkly gold shade inspired by Mel.

Our bestselling lip gloss—in a new formula that delivers an instant minty cooling effect meant to refresh and give you that juicy, wet-look shine finish.

The bestselling, shimmery light pink shade you know and love is coming through for the makeup meet-cute of the moment. WATTABRAT is hooking up with WATTAB!*#%, a brand-new deep pink, for a limited-edition collection full of pink beauty. Cuddle up to this crew of big and little baddies to get you glossy, glowy and lit. Hard launch your looks in never-too-sweet sugary, shimmery pinks with a lil’ naughty in the mix.

Blend and perfect your makeup with a Smurfy effect. This 2-piece, mushroom-shaped sponge blends liquid, powder or cream formulas smoothly.

Get people talking about ya naturally luscious lips with this next-level clean and cruelty-free lip care: The plush, pudding-like texture coats lips with supercharged moisture, resulting in a smoother, firmer and plumper-looking pout.

A collection of creamy longwear eyeshadow sticks that deliver high-impact color intensity in just a single swipe. Each matte, shimmer and mega-sparkle shade were expertly developed to create endless looks with dimension from subtle to shimmered, to wet-diamond, sparkle effect.

Get ready for your close up with this LED compact mirror—the magnification and bomb af lighting is here to get you photo-ready anytime, anywhere.

This ain’t your average mirror—it’s really the trick of all trades. Keep it at your vanity, pack it in your suitcase, even charge your phone with it; this LED mirror is here for you to perfect your Fenty Face at home or while you travel.

Get a soft + diffused finish with this highlighter brush designed to pair perfectly with Demi’Glow Light-Diffusing Highlighter.

There’s a Gloss Bomb for every function. Swipe it on + prepare for the most poppin’ pout with this new lip set featuring two fam-fave shades + a new, exclusive shade.

Keep things fun with a duo made for effortlessly styling edges on the go. Lock your edges and styles into place with The Controlling Type Hair-Thickening Edge Control Gel, a high hold gel that works overtime to protect + repair. Then smooth baby hairs, swirl strands + swoop edges with the help of The Side Stick 3-in-1 Edge Styling Tool, the most lux’d up, ergonomic styling tool.