NEW + BESTSELLERS

Catch yourself in all your glory with a handheld mirror to keep your Fenty looks on point and the essence of Smurfette reflected. So get your blue’tiful glow up on and take a Smurfastic peek anytime.

A collection of creamy longwear eyeshadow sticks that deliver high-impact color intensity in just a single swipe. Each matte, shimmer and mega-sparkle shade were expertly developed to create endless looks with dimension from subtle to shimmered, to wet-diamond, sparkle effect.

Bleenndd, perfeeccttt, HIKE! Get that Fenty Face game-day ready with this all-new, limited-edition sponge—all decked out in a football-shape design.

A collection of creamy longwear eyeshadow sticks that deliver high-impact color intensity in just a single swipe. Each matte, shimmer and mega-sparkle shade were expertly developed to create endless looks with dimension from subtle to shimmered, to wet-diamond, sparkle effect.

A FentyBeauty.com exclusive: The ultimate gotta-have-it lip gloss now in a never-before-seen shade to benefit the Clara Lionel Foundation, Riahanna's non-profit organization dedicated to helping education, health, and emergency response programs around the world.

The only trio of washday curlfriends you’ll need for hydrated, defined curls that withstand humidity. The Rich One Moisture Repair Shampoo gently cleanses, flexing its plush, moisturizing lather—making something so everyday, feel so extra. The Richer One Moisture Repair Deep Conditioner is a luxe, extra-rich conditioner that spreads and melts right into dry, damaged hair easily for faster conditioning. And The Homecurl Curl-Defining Cream, an award-winning silicone-free gel-cream that shapes, defines + enhances curls in one step with soft, touchable definition. All loaded with our reparative complex, Replenicore-5, and paired with our signature Amber Bouquet scent, this trio has your back when it comes to keeping your curls in check.

The ultimate hydration + heat protection duo. Packed with our signature Amber Bouquet scent and Replenicore-5 to repair split ends and combat breakage, this duo keeps your strands healthy and thriving.

Get that fresh feeling with our plush creamy cleanser that refines the look of pores. Instantly wash skin without leaving it feeling tight.

Gameday calls for reppin’ your team, and Fenty Face calls for reppin’ Fenty. Show your team spirit and amp up your game-face with these hyper-limited, Team Fenty undereye stickers.

Snag the magic of Fenty + Smurfs with this crew of Smurfette-inspired goodies, featuring the full limited-edition assortment in a one-of-a-kind Collector’s tin. From Smurfberry-scented lips in bright + luminous shades, to dazzling shimmer-dusted daisies for allover glitz, to Smurf’d out accessories to primp and perfect, this limited-edition lineup has got you fully covered for all your Smurftastic beauty + skin needs.

Dull is out, precision is in. The creamy texture you love about Trace'd Out? It stays that way in part thanks to its non-wooden casing that helps prevent dry-out and dragging. This double-barrel sharpener was designed specifically to sharpen the outer casing with ease—without disturbing your liner. Plus, the protective cap brings your lip liner back to its sharpest self—without the mess.

Shop Fenty Beauty's weightless, longwear liquid lipstick with a soft matte finish—born in a range of head-turning shades that look incredible on all skin tones.

The Protection Posse is all the backup your hair needs to effortlessly move between styles. Powered by Replenicore-5, this duo links up for full-on protection against breakage. 

Drench your skin in hydration with this 3-in-1 daily face serum + leave-on face mask.  

La-La-La yourself to the land of Smurfs with this limited-edition lip essentials duo featuring two new exclusives and a keychain. Seal in moisture with Fenty Treatz Lip Oilnow in a magical color-changing tint and Smurfberry scent. Then double up on shine with Gloss Bomb Lip Luminizer for an ultra-glossed glow in shade Smurfette Effect.Swipe it on + grab your keychain for Smurfette-inspired lips on the go.

Rihanna's starter routine for your best skin in three simple steps: Cleanse, tone and hydrate with SPF to get better, brighter skin and snatch pores and dark spots. Every multi-tasking product is like 2-in-1.

This brush pairs perfectly with Fenty Cheeks Suede Powder Blush to deliver high-impact color with an airbrushed effect. 

Shop Fenty Beauty's weightless, longwear liquid lipstick with a soft matte finish—born in a range of head-turning shades that look incredible on all skin tones.

Pack up and give back; A limited-edition soft black makeup bag to organize your on-the-go essentials while also giving back: 35% of every purchase of this makeup case will be donated to the Clara Lionel Foundation (CLF), the non-profit organization founded by Rihanna to support and fund education and emergency response programs around the world.