NEW + BESTSELLERS

Combat under-eye dryness and dark circles with our do-it-all eye cream. Hydrate and reduce puffiness for smoother under-eye skin in just one week.

Our bestselling, award-winning body cream is now in a limited edition jumbo size (2.5x the standard!) in our signature Fenty Fresh scent. Indulge in luxurious whipped oil body lotion for a deep, vacation-like hydration. Enriched with rich butters, tropical oils + extracts for nourished skin.

The Mista Hair + Body Fragrance Mist drips you in the head-turning opulence of Fenty Hair’s obsessively loved signature scent, Amber Bouquet. Highly-requested, we bottled lavish notes of amber, lemon and sparkling yuzu that instantly greet you while lily of the valley, freesia and coconut—the heart of the scent—gradually wrap you in luxury. And it lingers with an indulgent, creamy base of musk, vanilla, sandalwood and vetiver that keeps ‘em coming back. Use it as the luxurious finishing touch to your routine and take the vibe of Fenty Hair wherever you go.

Meet Allover Body Mists, an irresistible collection of spritzes that turn the everyday into the extra. Featuring layered, unexpected scents—because you’re not one note, and your scents shouldn’t be, either. You can play it one way and spray it up differently the next day—instantly transforming your vibe anytime, anywhere.

A blurring skin tint that delivers smooth, instantly blurred skin in just a few easy drops. This tinted moisturizer comes in 25 flexible shade options.

Buildable + shimmering lip color packed with Squalane, Vitamin E and Shea Butter. Locks in moisture for up to 8 hours.

You asked, and now Gloss Bomb Oil is back—bringing you sparkle + shine in one bomb hydrating lip oil-gloss. The smooth, multidimensional shimmer goes wild on the sparkle with the lightweight feel of an oil. It's packed with lip-loving ingredients + delivers immediate hydration. Swipe on the sparkling, good-for-you oil using the paddle-shaped applicator for a nourishing + conditioning, non-sticky feel. The sparkly, hydrating lip drip of your dreams just dropped for good this time.

Discover the one-of-a-kind diamond-dusted highlighter that applies like a glittering veil, delivering a show-stopping sparkle all over the face & body.

Unlock endless styles with The Maintenance Crew. Essentials repair and nourish hair, now with our deep conditioner for extra hydration.

Body wash has a new feel and it's thick, cushiony + honey-like. Drizzle it right onto your skin and feel as the unique texture melts and transforms into luscious, silky-soft suds. This collection of cleansing body washes glides on slow and coats your skin leaving you feeling beyond fresh. Breathe in the irresistible scents as they fill the room, hitting your shower's sweet spot.

That post-vacay glow is now yours year-round with this smooth, gel-based body luminizer that glides on and leaves skin looking dewy. Get ready to bathe your skin in a radiant, high-shine finish that does to your body whathighlighter does to your cheekbones. The sheer tint of color accentuates all skin tones for a silky, sun-soaked sheen any time of the year.

Your moisture barrier is your lips’ first line of defense against the elements—keep it strong and it’ll stay more hydrated, smoother-looking and flake-free. This ultra-hydrating, non-sticky lip oil goes on clear and keeps lips’ moisture barrier on lock.

Unlock endless styles with The Maintenance Crew. Essentials repair and nourish hair, now with our deep conditioner for extra hydration.

Finally—your ultimate lip liner has arrived. This longwear, creamy pencil is made with pure pigments—laying down true-cast color that won’t look ashy and lasts up to 8 hours. The unique lineup of shades is made for every lip tone and makeup mood. Lasts up to 8 hours + extends lipstick wear Velvet-matte finish made with pure pigments True-cast, creamy color for lips of all tones No-drag, blendable application Resists transfer, feathering + fading Sharpenable for precise application 

Unlock endless hairstyles with Moisture Repair The Maintenance Crew Bundle. Designed to repair, strengthen and nourish every hair type or texture

A tapered foundation brush designed to deliver a seamless, airbrushed finish.

The bestselling, shimmery light pink shade you know and love is coming through for the makeup meet-cute of the moment. WATTABRAT is hooking up with WATTAB!*#%, a brand-new deep pink, for a limited-edition collection full of pink beauty. Cuddle up to this crew of big and little baddies to get you glossy, glowy and lit. Hard launch your looks in never-too-sweet sugary, shimmery pinks with a lil’ naughty in the mix.

A high-performance powder blush that delivers an impactful, but super blendable, flush of color in a range of matte + shimmer shades for all skin tones. Airy-soft, waterproof, sweat-resistant + humidity-resistant.

Do less, but get more with We’re Even Hydrating Longwear Concealer. It melts into skin, instantly brightening and hiding dark circles + puffiness.

A light-as-air, non-greasy cream blush that instantly melts into skin for an effortless wash of color, giving life to all skin tones.