NEW + BESTSELLERS Fenty Minis

Keep things fun with a duo made for effortlessly styling edges on the go. Lock your edges and styles into place with The Controlling Type Hair-Thickening Edge Control Gel, a high hold gel that works overtime to protect + repair. Then smooth baby hairs, swirl strands + swoop edges with the help of The Side Stick 3-in-1 Edge Styling Tool, the most lux’d up, ergonomic styling tool.

The only trio of washday curlfriends you’ll need for hydrated, defined curls that withstand humidity. The Rich One Moisture Repair Shampoo gently cleanses, flexing its plush, moisturizing lather—making something so everyday, feel so extra. The Richer One Moisture Repair Deep Conditioner is a luxe, extra-rich conditioner that spreads and melts right into dry, damaged hair easily for faster conditioning. And The Homecurl Curl-Defining Cream, an award-winning silicone-free gel-cream that shapes, defines + enhances curls in one step with soft, touchable definition. All loaded with our reparative complex, Replenicore-5, and paired with our signature Amber Bouquet scent, this trio has your back when it comes to keeping your curls in check.

The ultimate hydration + heat protection duo. Packed with our signature Amber Bouquet scent and Replenicore-5 to repair split ends and combat breakage, this duo keeps your strands healthy and thriving.

Snag the magic of Fenty + Smurfs with this crew of Smurfette-inspired goodies, featuring the full limited-edition assortment in a one-of-a-kind Collector’s tin. From Smurfberry-scented lips in bright + luminous shades, to dazzling shimmer-dusted daisies for allover glitz, to Smurf’d out accessories to primp and perfect, this limited-edition lineup has got you fully covered for all your Smurftastic beauty + skin needs.

The Protection Posse is all the backup your hair needs to effortlessly move between styles. Powered by Replenicore-5, this duo links up for full-on protection against breakage. 

Get plumper, tinted lips with Gloss Bomb Heat. Experience the O.G. Gloss Bomb with an extra hot twist. Try it now for a shimmer-free, fuller-looking pout.

A deeply intimate fragrance that’s complex, vibrant, raw, spicy and sweet all at once. Magnolia, musk, tangerine and Bulgarian rose create a sensual warm floral. Finished with unexpected touches of vanilla, blueberry, coconut, geranium and patchouli, Fenty Eau de Parfum expresses itself uniquely on each wearer for a one of a kind scent that is all heart and pure soul.

Get plumper, tinted lips with Gloss Bomb Heat. Experience the O.G. Gloss Bomb with an extra hot twist. Try it now for a shimmer-free, fuller-looking pout.

Meet the makeup gripper that delivers all-day hydration and plumping. This powerhouse ingredient-packed formula puts an end to makeup meltdowns with its dual-action skincare and primer swirl. Maple Sap Extract keeps your makeup on lock while Butterfly Lavender Extract helps to hydrate and plump skin. The silicone-free formula glides on skin and creates the perfect canvas for whatever is next in your routine. 

Meet the makeup gripper that delivers all-day shine-control and blurring. This powerhouse ingredient-packed formula puts an end to makeup meltdowns with its dual-action skincare and primer swirl. Maple Sap Extract keeps your makeup on lock while Chia Seed Extract helps to mattify and control shine. The silicone-free formula glides on skin and creates the perfect canvas for whatever is next in your routine. 

GIVE IT TO ME QUICK:Easy meets creamy in the ultimate, cream-to-powder contour and highlighter pair. The buildable long wear formula is lightweight, blendable, and loves to be layered. Comes in 5 expertly paired duos. Light: Amber Contour Skinstick + Starstruck Shimmer Skinstick Light Medium:...

Intense shine, ultimate lip gloss must-have. Fenty Beauty Gloss Bomb adds the perfect finishing touch to your Fenty Face. Feel and look fabulous!

Boosts skin's hydration and moisture barrier. Improves texture, tone + elasticity. Powered by Hyaluronic Acid, Niacinamide + mineral SPF—great for sensitive skin.

Take healthy-looking skin to go with multitasking products clinically tested for all skin tones. Take this travel-size cleanser and toner for a test drive or pack them up forvacay.

Cut through the buildup with a clarifying shampoo that won’t cloud your judgement. This gentle, color-safe clarifying shampoo gets to the root of it all, easily removing product buildup, excess oil and dirt without stripping your hair. The Clear Thinker helps provide a clean slate for weightless, bouncy styles. Infused with naturally derived Salicylic Acid and fruit-derived Pectins. And it only makes sense that we included our proprietary Replenicore-5 complex to repair splits ends and reduce breakage. Clear your head and start fresh.

The only frizz-smoothing heat protectant styling cream you need for silk presses, blowouts + diffusing with up to 450°F of heat protection + always-on repair.

Revitalize hands with 40% moisture-locking Glycerin, fruit oils and plant extracts. A cloud-like cushiony effect for deep hydration.

TRIPLE-EDGED SPONGE FOR TARGETED COVERAGE. DUAL-EDGED SPONGE WITH VELVETY END FOR EFFORTLESS SETTING.Give it to me quick:A set of two different mini makeup sponges designed without latex: A triple-edged mini makeup sponge for super targeted coverage, plus a dual-edged mini makeup sponge with an innovative...

ONE-STROKE INTENSITY. LONGWEAR MATTE FINISH. UNRIVALED PRECISION WAND.  STRAIGHT UP: A weightless, longwear liquid lipstick with a soft matte finish—born in a range of head-turning shades that look incredible on all skin tones.THE LOWDOWN: Rihanna created a range of 7 head-turning, high-impact shades that look incredible...

Shop Fenty Beauty’s Pro Filt’r Instant Retouch Setting Powder: a superfine, weightless loose setting powder curated in 8 sheer shades to extend makeup wear.