Fragrance

Dip into whimsical wonders with our limited-edition Butta Drop body cream infused with a lil' holographic shimmer and Smurfberry scent. This thick, rich, luxed-up body moisturizer buttas you up in nourishing hydration that last.

Magnetic and multifaceted. Refined and raw. Unmissable and unforgettable. Give the gift of our full-size signature spicy floral scent (at a value!) plus a free decorative tray. Featuring Magnolia, vegan Musk, Bulgarian Rose Absolute, Patchouli and Tangerine for a bold, complex and one-of-a-kind fragrance.

Magnetic and multifaceted. Refined and raw. Unmissable and unforgettable. Give the gift of our 6ml + 10ml signature spicy floral scent. Featuring Magnolia, vegan Musk, Bulgarian Rose Absolute, Patchouli and Tangerine for a bold, complex and one-of-a-kind fragrance.

Take your mini Gloss Bomb Lip Luminizer, mini Killawatt Freestyle Highlighter and full-size Hella Thicc Volumizing Mascara on all your adventures. If you’re looking for juicy lips, endless ways to glow and big, bold lashes—this set’s got you covered.

Magnetic and multifaceted. Refined and raw. Unmissable and unforgettable. Give the gift of our signature spicy floral scent made in two sizes perfect for on the go. Featuring Magnolia, vegan Musk, Bulgarian Rose Absolute, Patchouli and Tangerine for a bold, complex and one-of-a-kind fragrance.

The bestselling, shimmery light pink shade you know and love is coming through for the makeup meet-cute of the moment. WATTABRAT is hooking up with WATTAB!*#%, a brand-new deep pink, for a limited-edition collection full of pink beauty. Cuddle up to this crew of big and little baddies to get you glossy, glowy and lit. Hard launch your looks in never-too-sweet sugary, shimmery pinks with a lil’ naughty in the mix.

Get ready for your close up with this LED compact mirror—the magnification and bomb af lighting is here to get you photo-ready anytime, anywhere.

There’s a Gloss Bomb for every function. Swipe it on + prepare for the most poppin’ pout with this new lip set featuring two fam-fave shades + a new, exclusive shade.

Keep things fun with a duo made for effortlessly styling edges on the go. Lock your edges and styles into place with The Controlling Type Hair-Thickening Edge Control Gel, a high hold gel that works overtime to protect + repair. Then smooth baby hairs, swirl strands + swoop edges with the help of The Side Stick 3-in-1 Edge Styling Tool, the most lux’d up, ergonomic styling tool.

The only trio of washday curlfriends you’ll need for hydrated, defined curls that withstand humidity. The Rich One Moisture Repair Shampoo gently cleanses, flexing its plush, moisturizing lather—making something so everyday, feel so extra. The Richer One Moisture Repair Deep Conditioner is a luxe, extra-rich conditioner that spreads and melts right into dry, damaged hair easily for faster conditioning. And The Homecurl Curl-Defining Cream, an award-winning silicone-free gel-cream that shapes, defines + enhances curls in one step with soft, touchable definition. All loaded with our reparative complex, Replenicore-5, and paired with our signature Amber Bouquet scent, this trio has your back when it comes to keeping your curls in check.

The ultimate hydration + heat protection duo. Packed with our signature Amber Bouquet scent and Replenicore-5 to repair split ends and combat breakage, this duo keeps your strands healthy and thriving.

Snag the magic of Fenty + Smurfs with this crew of Smurfette-inspired goodies, featuring the full limited-edition assortment in a one-of-a-kind Collector’s tin. From Smurfberry-scented lips in bright + luminous shades, to dazzling shimmer-dusted daisies for allover glitz, to Smurf’d out accessories to primp and perfect, this limited-edition lineup has got you fully covered for all your Smurftastic beauty + skin needs.

The Protection Posse is all the backup your hair needs to effortlessly move between styles. Powered by Replenicore-5, this duo links up for full-on protection against breakage. 

Get plumper, tinted lips with Gloss Bomb Heat. Experience the O.G. Gloss Bomb with an extra hot twist. Try it now for a shimmer-free, fuller-looking pout.

A deeply intimate fragrance that’s complex, vibrant, raw, spicy and sweet all at once. Magnolia, musk, tangerine and Bulgarian rose create a sensual warm floral. Finished with unexpected touches of vanilla, blueberry, coconut, geranium and patchouli, Fenty Eau de Parfum expresses itself uniquely on each wearer for a one of a kind scent that is all heart and pure soul.

Get plumper, tinted lips with Gloss Bomb Heat. Experience the O.G. Gloss Bomb with an extra hot twist. Try it now for a shimmer-free, fuller-looking pout.

Meet the makeup gripper that delivers all-day hydration and plumping. This powerhouse ingredient-packed formula puts an end to makeup meltdowns with its dual-action skincare and primer swirl. Maple Sap Extract keeps your makeup on lock while Butterfly Lavender Extract helps to hydrate and plump skin. The silicone-free formula glides on skin and creates the perfect canvas for whatever is next in your routine. 

Meet the makeup gripper that delivers all-day shine-control and blurring. This powerhouse ingredient-packed formula puts an end to makeup meltdowns with its dual-action skincare and primer swirl. Maple Sap Extract keeps your makeup on lock while Chia Seed Extract helps to mattify and control shine. The silicone-free formula glides on skin and creates the perfect canvas for whatever is next in your routine. 

GIVE IT TO ME QUICK:Easy meets creamy in the ultimate, cream-to-powder contour and highlighter pair. The buildable long wear formula is lightweight, blendable, and loves to be layered. Comes in 5 expertly paired duos. Light: Amber Contour Skinstick + Starstruck Shimmer Skinstick Light Medium:...

Intense shine, ultimate lip gloss must-have. Fenty Beauty Gloss Bomb adds the perfect finishing touch to your Fenty Face. Feel and look fabulous!